Privacy Policy and Personal Data

General Information on Protection and Privacy of Personal Data
Responsable Madrid Alfa Market S.L.
Finality Sending commercial and advertising information
Legitimation Consent granted by you.
Recipients Your data will not be transferred to third parties, except legal obligation.
Your Rights Access, rectify and delete your data and other rights explained in Additional Information
Información adicional See this document in y

Principles for the processing of personal data that govern the activity of Madrid Alfa Market

About Madrid Alfa Market

Madrid Alfa Market (MAM) is a Spanish company dedicated to developing events related to gastronomy and culture. Among others, MAM develops the Madrid Producers Market and the BeerMad fair.

Within the scope of these activities, the company carries out different promotions and commercial actions, including the sending of advertising by electronic means (e-mail, SMS, WhatsApp, etc.).

What is personal data?

A personal data is any information (numerical, alphabetical, graphic, photographic, acoustic or any other type) that identifies or can make a natural person identifiable. Under this definition, the present principles for the processing of personal data are declared.

To those interested in this data protection policy

For the purposes of this Privacy Policy, a “User” is any natural person interested in the products and services that MAM offers through its Websites, as well as in person in the different events and activities that it develops, among others the Market from Madrid Productores and BeerMad.

1. Equity and legality

When processing personal data, the individual rights of the interested parties will be protected. Personal data will be collected and processed in a legal, fair and transparent manner.

2. Limitation of specific purposes

Personal data will be processed only for the purposes for which they have been established, before the data is collected. Possible changes subsequent to these purposes will be possible on a limited basis and will require justification.

3. Transparency

Interested subjects of personal data will be informed about how their data is treated. As a general rule, the data will be collected directly from the individual in question. When data is collected, the subject will be informed of:

  • The identity of the data controller
  • The purpose of data processing
  • Third parties or categories of third parties to whom the data may be transmitted
4. Limitation of collected data

Before collecting personal data, it will be determined what data is necessary to achieve the intended purpose. Personal data may not be collected in advance and stored for future potential purposes.

5. Elimination

Personal data that is no longer needed (after the expiration of legal deadlines or commercial interests) will be deleted as soon as possible.

6. Accuracy and data update

The personal data stored must be correct, complete and, if necessary, updated. The necessary measures will be taken to ensure that inaccurate or incomplete data is deleted, corrected, complemented or updated.

7. Confidentiality and data security

Personal data is subject to confidentiality. They must be treated and secured with appropriate organizational and technical measures to prevent unauthorized access, illegal processing or distribution, as well as accidental loss, modification or destruction.

8. Legitimacy

The collection, processing and use of personal data are only allowed under the legal premises or legitimate interests established by the company.

Privacy Policy MAM

I.- Who is responsible for the processing of your data?

MAM, as responsible for the processing of your personal data, you will request, prior to the provision of personal data, the express consent of the User to this Privacy Policy, when necessary and to any other aspect that requires the prior authorization of the same.

The User may contact us through the email ADMINISTRACION@MERCADOPRODUCTORES.ES if you have any questions or needs you may have regarding data protection.

II.- For what purpose do we treat your personal data?

The User is hereby informed that MAM will process the personal data that the User provides through the contact forms and account registration on the Websites, for the purposes indicated below:

  1. Guarantee the User access, and use of the Websites.
  2. Inform the User by any means, including the sending of commercial communications to the email address, mobile phone (SMS and WhatsApp) and other electronic means, that the User facilitates, of products and services of MAM or similar.
  3. Perform anonymous statistics with User dataIII.-

What is the legitimacy for the processing of your personal data?

The legal basis for the processing of data for the purposes (1) and (2) is the consent that is requested from the User. For (3) it is the legitimate interest of the company.

MAM will collect and process the essential personal data for registration, access to the User’s personal space and contact with the MAM Customer Service team.

In the event that the User decides to participate in their promotions and / or contests, MAM will collect and process the necessary data (among them, name, surname, email address and mobile phone) to manage the services and other data (full address , sex, etc.) to perform anonymous statistics.

The User knows and accepts that the non-completion of certain personal data may prevent MAM from providing all those services linked to such data.

In no case MAM will assign, exploit this data or use it for a use other than expressly indicated here.

During the registration process and the completion of the contact form, the User will be informed of the non-mandatory nature of the collection of some of the data for the provision of MAM services.

The User may voluntarily provide additional information in certain sections of the MAM website. The decision to provide such information is exclusively from the User.

IV.- How long do we keep your personal data?

MAM will keep the data of the Users during the relationship with the user and, in any case, for a maximum period of five years from the last time the User has interacted with MAM, without prejudice to the conservation that is necessary for the formulation , the exercise or defense of potential claims and / or whenever permitted by applicable law.

Once the aforementioned term is over, the company undertakes to cease the processing of all its data, as well as to block them properly in the corresponding databases of the Company.

V.- Who has access to your personal data?

For an optimal provision of the services that MAM offers, it may be required that other third-party service providers of MAM access the User’s personal data as processors. By accepting this Privacy Policy, the User understands that some of the aforementioned service providers are located in countries outside the European Economic Area or that do not offer a level of security equivalent to Spanish. In particular, the User understands that MAM has a contract with Sigma Data Services S.L. as the person in charge of the treatment, with domicile in the development of commercial communications by SMS, Email and others. Inc offers the appropriate guarantees established in the applicable regulations as it is an entity adhered to the “PrivacyShield” carrying out the processing of personal data in accordance with the principles established therein.

In addition to the above, the User understands that MAM may make transfers or communications of personal data to meet its obligations with the Public Administrations and State Security Forces and the Judicial Bodies in cases that are required in accordance with current legislation in every moment

VI.- What are the rights of the users?

MAM informs the User about the possibility of exercising the rights of access, rectification, opposition, deletion, portability of their data and limitation of processing free of charge, as well as to reject the automated processing of personal data by written request addressed to the following address: Madrid Alfa Market, C / General Palanca No. 10, 28045, Madrid or via email ADMINISTRACION@MERCADOPRODUCTORES.ES. For these purposes, the User must send said written communication indicating the request or right that he exercises, name and surname, address for the purpose of notifications, together with a copy of his ID or valid alternative document that proves his identity (photocopy of the passport). In the case of representation, it must be proved by means of a valid document. The company will answer confirming the receipt, and then answer informing of the execution of the request.

The User has the right to object to the processing of their data for promotional purposes for the reception of commercial communications with the simple notification of their will to MAM. For this, the User may direct his request through the procedure described in the previous paragraph. Likewise, the User may cancel the reception of commercial communications according to the manner provided in each commercial communication (for example, through the link included in each of them).

MAM reminds the User that he has the right to file a claim with the Spanish Agency for Data Protection.

VII.- From what age can the User access our products and services?

The Websites and promotions and commercial actions are aimed at people 18 years of age or older. In this sense, the entry and registration in the Contents to those under 18 years of age is prohibited.

By accepting this Privacy Policy, the User declares and guarantees that he is or is over 18 years of age. If the User is a minor, he must not provide any information. We cannot and do not wish to collect personal data of any minor person, or make any promotion, including promoting any type of alcoholic beverage to people who are not of legal age to buy it. If MAM has proof that a minor has provided personal data, having falsified the previous requirements (date of birth) we will proceed to cancel that personal data from our files. The parents or guardians may in any case go to MAM to block the access account of minors in their care who have registered falsifying their identity.

VIII.- Data quality

MAM warns the User that, except in cases of legally constituted and accredited representation, no User can use the identity of another person and communicate their personal data, so the User must at all times take into account that they can only provide data personnel corresponding to their own identity and that are adequate, relevant, current, accurate and true. For this purpose, the User will be solely responsible for any damage, direct and / or indirect, that causes third parties or MAM for the use of another person’s personal data, or their own personal data when they are false, erroneous, not current , inadequate or not relevant. Likewise, the User who communicates the personal data of a third party, will respond to the latter of the obligation of information for when the personal data has not been collected from the interested party, and / or the consequences of not having informed him and in his case , obtained your consent.

In the event that the User provides any personal data of third parties, he undertakes to previously inform these people of the intention to communicate his data to MAM and obtain his prior, express and written consent for said data processing and any purposes for those who were to be treated, the User being responsible otherwise.

The User is the only source of information on their personal data, so MAM asks that, in order to keep their data updated and updated at all times in accordance with the principles of Regulation (EU) 2016/679 of the European Parliament and of the Council, of April 27, 2016, on the protection of natural persons with regard to the processing of personal data and the free movement of these data and repealing Directive 95/46 / EC (GDPR), communicate any variation thereof to our company (as indicated in VI), Madrid or by selecting the corresponding option in the “Contact us” section of the Contents, if it exists. The User is reminded that to proceed with the update of their data it is necessary to prove their identity by providing a photocopy of their D.N.I. or equivalent valid document.

IX.- Cookies Use

Our website uses cookies to distinguish you from the other users of our website, which helps us to provide you with a good experience when you browse our website and also allows us to improve it. You can obtain more information about the use of cookies on this website in the Cookies Policy.

X.- Links

Websites may include hyperlinks (links) to other sites that are not operated or controlled by MAM. Therefore, MAM does not guarantee, nor is it responsible for the legality, reliability, usefulness, truthfulness and timeliness of the contents of such websites or the data processing they carry out. Please, before providing your personal information to these non-MAM websites, keep in mind that your data protection compliance may differ from ours.

XI.- Modification of the Privacy Policy

MAM may modify its Privacy Policy in accordance with the applicable legislation at any time. In any case, we will inform you of any modification of the Privacy Policy that has a relevant impact on your privacy, and the protection of your data, law, in case the applicable regulations require it, we will give you the possibility to grant again Your consent.